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Champion Vault Competition Winner
Objective: Design a collective assortment across men's, women's, and youth utilizing existing Champion style and fabric platforms, along with unique never been offered vault graphic marks from Mizzou's earlier years.
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Overview: This collection consist of gender neutral garments that can be worn from class to tailgate by blending elements of vintage collegiate apparel with current trends that appeal to both students and alumni by implementing signature Champion textiles and silhouettes.
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Visit https://showme.missouri.edu/2022/student-designs-selected-for-new-mizzou-store-merch/ to learn more about our process.
After understanding what goals the Champion brand wanted to achieve, and what needs weren't currently being fulfilled by other brands in the Mizzou store, my team and I knew exactly what was needed to fill the gap. We wanted to create items that could be worn by current students, prospective students, and alumni while honoring Champions 100 year legacy. We were able to achieve this by creating a cohesive collection with trendy, unique, and, stylish cross-functional staple items that could be worn from the classroom to tailgate by using older vintage styles and new trending silhouettes as a source of inspiration.
Inspiration Board
Final Designs
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